Welcome to the World of UX Design

UX Design focuses on creating meaningful and user-friendly experiences.

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Definition

UX Design (User Experience Design) is a discipline focused on designing products or services with the user at the center of the process. This includes understanding user needs, creating intuitive solutions, and continuously improving based on feedback.

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UX Design Illustration

A Brief History of UX

UX Design traces its roots back to the 1990s. The term was popularized by Don Norman, who worked at Apple as a User Experience Architect. Today, UX is an integral part of digital product design.

Don Norman

The Values of UX Design

Satisfaction
Satisfaction

Creating products that meet users' needs and expectations.

Simplicity
Simplicity

Making interactions clear and intuitive.

Accessibility
Accessibility

Ensuring all users, regardless of their needs, can use the product.

The Different UX Processes

Explore the most common approaches to successfully carry out a UX project.

Design Thinking
Design Thinking

A creative method in 5 steps: empathize, define, ideate, prototype, and test.

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Double Diamond
Double Diamond

A two-phase process: discovery and definition, followed by development and delivery.

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Design Sprint
Design Sprint

A rapid 5-day methodology for solving complex problems with prototypes.

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User-Centered Design
User-Centered Design

An approach focused on users, involving multiple iterations and continuous testing.

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Real Examples: Good vs Bad UX

Discover concrete examples of good and bad practices in UX design.

Bad UX: Registration Form

A complicated registration form with too many mandatory fields and no clear error indications. Users often abandon the process before completing it.

Good UX: Registration Form

A simplified form with fewer fields, real-time validation, and clear error messages. Users complete the registration quickly and without frustration.

Good UX - Registration Form

Bad UX: Search Results

A search result page that simply displays "No data" and "No result found" without any guidance or suggestions. Users are left confused and unsure of what to do next.

Good UX: Search Results

A search result page that informs users no results were found and provides actionable suggestions, such as adjusting search terms or filters. This helps users refine their search and find what they are looking for.

Good UX - Search Results

Bad UX: Account Dashboard

A poorly designed account dashboard with disorganized and redundant information, lacking visual hierarchy. Users struggle to find key details, leading to confusion and frustration.

Good UX: Account Dashboard

A well-structured dashboard with clear, concise information and a logical layout. Key data is highlighted, and the design ensures users can quickly understand their account status.

Good UX - Account Dashboard

Bad UX: Unsaved Changes

A poorly designed interface for handling unsaved changes. The options are unclear, and the layout is confusing. Users may struggle to understand how to save or revert changes, leading to potential data loss.

Good UX: Unsaved Changes

A clear and intuitive interface for managing unsaved changes. The options are well-organized, and the actions (Save, Revert, Clear, History) are easy to understand. Users can confidently manage their changes without confusion.

Good UX - Unsaved Changes